Author: Alejandro Díaz Peréz
Content Dying Because of AI
Discover whether content is dying because of AI and learn practical strategies to thrive in 2026. Focus on real demonstrations, human trust, and actionable 4-week plans that create lasting value and engagement in an AI-dominated world.
February 23rd, 2026 by Alejandro Díaz Peréz
Google fuels the AI bubble
Discover how Google invests $200M in Synthesia to power AI avatars for businesses. Explore benefits in training, real cases, and whether this move fuels a bubble or drives genuine innovation. Perfect for leaders seeking efficiency through generative AI.
February 23rd, 2026 by Alejandro Díaz Peréz
Designing Meta ads
Learn how to design Meta ads that stay perfect across Feed, Stories, and Reels: avoid unwanted crops, create safe-zone creatives, and use AI checklists to boost CTR and save budget. Practical 800+ word guide for serious performance marketers.
February 23rd, 2026 by Alejandro Díaz Peréz
In-Car Advertising
Discover how in-car advertising is revolutionizing automotive monetization with connected screens and personalized ads. From pioneers like 4screen to Ford’s patents, explore a $50B+ market and strategies for safe, profitable integration. Perfect for innovative brands and manufacturers.
February 23rd, 2026 by Alejandro Díaz Peréz
Business metrics strategy
A solid business metrics strategy goes beyond clicks and followers to focus on indicators that represent real value for customers and the company. Learn how to escape vanity metrics and design a measurement system that guides smarter decisions and long‑term growth.
February 23rd, 2026 by Alejandro Díaz Peréz
The Million-Dollar Strategy of MrBeast
MrBeast’s million-dollar strategy shows how a Super Bowl ad can evolve into a powerful engine for user acquisition and long-term brand positioning. By combining a global puzzle, a huge prize and seamless Slack integration, Salesforce turns 30 seconds of TV into weeks of qualified traffic and conversation.
February 23rd, 2026 by Alejandro Díaz Peréz
How to achieve more goals this year
Learn how to achieve more goals this year using the scarecrow principle: most barriers exist only in your mind. This article teaches you how to spot those imaginary limits, stop asking for permission, and turn hesitation into action with clear, practical strategies.
January 27th, 2026 by Alejandro Díaz Peréz
Claude Cowork
Claude Cowork, Anthropic’s new AI tool, is redefining office work by automating management tasks and boosting productivity. Learn how this artificial intelligence revolution can help you adapt and thrive in the future of work.
January 27th, 2026 by Alejandro Díaz Peréz
Meta buys Manus
The news that Meta buys Manus marks a turning point in how we view artificial intelligence. Instead of focusing on chatbots, Meta is betting on AI agents that handle full tasks and deliver finished results — a shift that redefines what “useful AI” means in business and daily life.
January 27th, 2026 by Alejandro Díaz Peréz
How to sell customer pain
Learning how to sell the customer’s pain transforms your sales message from a list of features into a mirror of your client’s real life. When you describe their daily frustrations better than they do, your offer becomes the natural way out of a situation that already hurts and can no longer be ignored.
January 27th, 2026 by Alejandro Díaz Peréz