Author: Alejandro Díaz Peréz

Engineer in Computer Science. I am a software developer with 1 year of experience in full stack web development and I am part of the marketing and advertising team at Fyself.

Viral Brands

Viral brands no longer sell, explain, or even show their products—yet they dominate engagement. Their secret? Leveraging mystery, emotions, and ‘mental gaps’ the brain can’t ignore. Discover how to use this powerful psychology in your content strategy.

May 22nd, 2025 by

  • 2.6K

    • RIP Engineers

    RIP Engineers. A year ago, “prompt engineers” were the golden children of the AI era. Today, that job is already obsolete. But the lesson goes deeper: in a world where technology is democratized, the real advantage lies in systems, not tools. Discover why AI isn’t your identity—it’s your amplifier. The real future-proof skill? Using AI to design unique systems. Learn how to avoid being left behind.

    May 22nd, 2025 by

  • 2.9K

    • Saturated Markets

    Saturated Markets. In saturated markets, differentiation isn’t about being better—it’s about entering differently. Notion doesn’t compete; it becomes indispensable through the everyday. If your product isn’t scaling, ask: “What door haven’t my customers entered through yet?” The answer could be your next move.

    May 22nd, 2025 by

  • 1.9K

    • The Future of YouTube

    The Future of YouTube. YouTube made it clear at Brandcast 2025: the platform is no longer designed for mobile—it’s built for TV. According to Nielsen, it’s now the #1 streaming platform in the U.S., surpassing Netflix. This redefines competition: it’s no longer about grabbing 15 seconds of vertical attention, but creating content worthy of a big-screen, hour-long viewing. Learn how to adapt with strong storytelling, interconnected content, and smart AI use to dominate this new era.

    May 22nd, 2025 by

  • 1.3K

    • Turning Criticism

    Turning Criticism into Competitive Advantages. When people mock your product, don’t hide it – leverage it! Discover how smart brands turn ridicule into competitive advantages with real-world examples. Learn the strategy that drives virality, strengthens communities, and boosts sales.

    May 19th, 2025 by

  • 2.3K

    • Organic Virality

    The Secret to Organic Virality. Discover the secret to organic virality that 7X’d a brand’s TikTok sales—no ads needed. Strategies based on emotion, authenticity, and community participation.

    May 19th, 2025 by

  • 3.2K

    • How AI Revolutionized My Business

    From using ChatGPT as a simple occasional tool to making it the center of my business strategy. Discover how artificial intelligence revolutionized my entrepreneurship, allowing me to create better landing pages, transform audio into persuasive emails, and develop scalable systems without hiring additional staff. The real advantage wasn’t just what I achieved, but the speed with which everything happened.

    May 6th, 2025 by

  • 3.8K

    • Fundamental marketing rule

    The only marketing rule you need to remember? No one cares about your product. What really sells is the transformation it helps your customer achieve.

    April 28th, 2025 by

  • 1.9K

    • Future Vision into Reality

    Debbie Millman’s 10-year planning exercise has helped thousands of creators find clarity in their goals. Now, TwinH takes this technique to the next level. Your digital twin in the social identity network not only processes your vision of the future but analyzes it against your verified data to create personalized strategies and represent you digitally while you implement actions in the real world. Discover how this fusion between traditional planning and verified digital identity can transform your dreams into reality.

    April 23rd, 2025 by

  • 1.7K

    • Nanoinfluencers

    Do you need millions of followers to succeed on social media? Absolutely not. Nanoinfluencers (1,000–10,000 followers) are revolutionizing digital marketing—especially when they integrate digital twins like TwinH within social identity networks. This article explores how combining niche communities with verified digital identity is creating a new, more authentic and effective form of influence. Discover why giants like Coca-Cola are betting on small but verifiable creators—and how you can leverage this trend, whether as a creator or a brand.

    April 23rd, 2025 by

  • 1.4K