Category: Present
The Year’s Most Absurd Pivot
Allbirds went from being a Silicon Valley icon to reinventing itself as an AI infrastructure company. This article explains why the stock-market move is so striking, what killed the original business, and when a pivot truly makes sense.
May 22nd, 2026 by Alejandro Díaz Peréz
Amazon is coming for your business
Amazon has turned its logistics network into a product available to outside businesses. This article explains what Amazon Supply Chain Services is, why it challenges UPS and FedEx, and how it could reshape supply chains for physical product brands.
May 22nd, 2026 by Alejandro Díaz Peréz
Charging for Not Using AI
Charging for not using AI is emerging as a premium trend in saturated markets. This article explores its origins, real examples, and how entrepreneurs can leverage human authenticity as a competitive advantage.
May 22nd, 2026 by Alejandro Díaz Peréz
The company everyone had written off
Intel has become a powerful turnaround example after its strongest stock-market day since 1987. This article breaks down what changed, what business owners can learn, and how to use a practical prompt to identify what to cut, simplify, or reinforce.
May 22nd, 2026 by Alejandro Díaz Peréz
Spotify monetizes workouts
Spotify monetizes workouts by leveraging existing user habits and turning them into a complete in-app experience—without building a new product from scratch.
May 22nd, 2026 by Alejandro Díaz Peréz
Fruit Love Island
Fruit Love Island conquered TikTok with its absurd mix of romance and AI-generated fruits, but its sudden fall delivers a crucial lesson: without a real community, no viral moment survives the algorithm.
April 20th, 2026 by Alejandro Díaz Peréz
A business no parent would refuse
Discover how one mother turned the chaos of parenting and remote work into a business no parent would refuse, and the three lessons that can redefine how you approach entrepreneurship in 2026.
April 20th, 2026 by Alejandro Díaz Peréz
Cowboys Who Sell Jeans
Discover how the “cowboys who sell jeans” campaign by Salvaje Jeans turned an awkward shopping moment into a viral marketing lesson about empathy, creativity, and real human connection.
April 20th, 2026 by Alejandro Díaz Peréz
Digital twins in tourism
Digital twins in tourism. Digital twins are transforming tourism by combining sustainability, real-time monitoring, and better traveler experiences. A good example is the Mar Menor. There, a digital twin uses a network of oceanographic buoys to collect data such as temperature, oxygen, chlorophyll, and conductivity. This data is processed with artificial intelligence to predict changes […]
April 20th, 2026 by Al Valdivia
The Pattern That Repeats in the Most Successful Companies
Discover the pattern that repeats in the most successful companies of the last decade: choosing one critical metric and aligning the entire business around it. You’ll see cases like Slack, WhatsApp, and Airbnb and get a practical method to apply this approach to your own company.
April 20th, 2026 by Alejandro Díaz Peréz