The General Data Protection Law will come into force in Brazil.

In August of this year, the brazilian General Data Protection Law (GDPL) will begin to rule. The news was broadcasted in various press media over the Internet.

Digital Trends has affirmed that this law will regulate how tech companies collect, use, divulge and process people’s data in this country of Latin America.

Brazil’s Senate revoked a proposal to promulgate this law until May 2021, through the Bill 1.179/20. So it all points out that it will be valid in August 2020. This of course thanks to the interest of the majority of the parliamentarians. 

Only two of these articles will apply, Articles 52 and 54, which relate to fines and penalties for companies that violate the law.

“GDPL is a subject that has been maturing during many years and we are falling behind in the world, because we are not prepared. More than ever, we need GDPL”.

Senator Weverton Rocha. Digital Policy Law

What effect does the GDPL have?

This fact has already had an impact in Facebook’s Privacy Policy, that has had to adjust to this new regulation. The app has started to request permission to the Brazilians to use certain data and also include a privacy warning.

The GDPL was approved in 2018 in the Brazilian Congress. It will be in consonance with the General Data Protection Regulation. (GDPR) that is valid in Europe right now and from which we have talked about before in this post.

This Brazilian law contains 10 chapters with 65 articles, according to Infotecs. There is a category classified as “sensitive data”. Here we see information like religious believes, political views, physical characteristics, health conditions and sexual life. The use of such data will be more restrictive and no organization will be able to use them for discriminatory ends.

The concern for the value of data, online security and the information’s reliability are growing topics in Brazil.

We hope that it drives legislations of this kind in its neighboring countries.

We hope that at some point we accomplish an even bigger step: a global data privacy law that includes the basic principles of data privacy and management for this new digital era.

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John Lea

Master of Business Administration and Professor of Digital Marketing. I really agree with Albert Einstein on this one: "If you can't explain it to a 6-year-old, it means you don't know it. "

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