Digital twins in tourism
Digital twins in tourism. Digital twins are transforming tourism by combining sustainability, real-time monitoring, and better traveler experiences.
A good example is the Mar Menor. There, a digital twin uses a network of oceanographic buoys to collect data such as temperature, oxygen, chlorophyll, and conductivity. This data is processed with artificial intelligence to predict changes in the ecosystem, detect potential environmental crises, and support protection measures. It also integrates data from satellites and land-based sensors. As a result, digital twins have become a powerful tool for protecting fragile ecosystems without reducing their tourism value.
At the same time, digital twins are improving the traveler experience through more immersive and personalized solutions. For example, Le Petit Chef on cruise ships uses augmented reality to combine real food with visual storytelling, creating a unique mix of physical and digital experiences. In addition, smart onboard apps act as offline digital assistants, helping travelers manage activities, bookings, and communication in real time. Digital twins in tourism. These technologies do not replace travel—they enhance it, making it more engaging and memorable.
In the hotel industry, digital twins are also changing how operations work. They help automate processes and improve decision-making. For instance, 3D digital models of hotels allow businesses to simulate operations, optimize pricing, and offer realistic virtual tours before booking.
Overall, these innovations show a major shift in tourism. Technology is no longer just an extra feature—it is becoming a key part of the industry, helping balance profitability, sustainability, and personalized experiences.
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