Category: Tips
More You Think
Thinking less can be your best performance strategy. Discover the science behind “flow” and how to use three simple steps to stop overthinking and work naturally.
April 20th, 2026 by Alejandro Díaz Peréz
A business no parent would refuse
Discover how one mother turned the chaos of parenting and remote work into a business no parent would refuse, and the three lessons that can redefine how you approach entrepreneurship in 2026.
April 20th, 2026 by Alejandro Díaz Peréz
Cowboys Who Sell Jeans
Discover how the “cowboys who sell jeans” campaign by Salvaje Jeans turned an awkward shopping moment into a viral marketing lesson about empathy, creativity, and real human connection.
April 20th, 2026 by Alejandro Díaz Peréz
How to scale ads without blowing up your acquisition cost
Learn how to scale ads without blowing up your acquisition cost using a proven structure, creative testing, smart segmentation, and data-driven growth systems.
March 24th, 2026 by Alejandro Díaz Peréz
The Mistake That Kills Big Companies
Big companies die from their own slowness. Learn how to turn their rigidity into your advantage: launch faster, use AI effectively, and build an agile system that keeps you ahead.
March 24th, 2026 by Alejandro Díaz Peréz
Designing Meta ads
Learn how to design Meta ads that stay perfect across Feed, Stories, and Reels: avoid unwanted crops, create safe-zone creatives, and use AI checklists to boost CTR and save budget. Practical 800+ word guide for serious performance marketers.
February 23rd, 2026 by Alejandro Díaz Peréz
Business metrics strategy
A solid business metrics strategy goes beyond clicks and followers to focus on indicators that represent real value for customers and the company. Learn how to escape vanity metrics and design a measurement system that guides smarter decisions and long‑term growth.
February 23rd, 2026 by Alejandro Díaz Peréz
How to achieve more goals this year
Learn how to achieve more goals this year using the scarecrow principle: most barriers exist only in your mind. This article teaches you how to spot those imaginary limits, stop asking for permission, and turn hesitation into action with clear, practical strategies.
January 27th, 2026 by Alejandro Díaz Peréz
How to sell customer pain
Learning how to sell the customer’s pain transforms your sales message from a list of features into a mirror of your client’s real life. When you describe their daily frustrations better than they do, your offer becomes the natural way out of a situation that already hurts and can no longer be ignored.
January 27th, 2026 by Alejandro Díaz Peréz
How to Open a Sales Call
How to Open a Sales Call: Structure, Examples, and Common Mistakes Opening a sales call the right way can make the difference between closing a client or losing them in the first few seconds. Understanding how to open a sales call is essential to build trust, take control, and create a genuine connection with your […]
January 20th, 2026 by Alejandro Díaz Peréz