Personal branding, why do you need it?

When we publish opinions, or upload photos to our social networks, we are showing who we are and all that makes us different. That is exactly what personal branding is all about.

We all have our personal seal so to say, we only have to know how to exploit it and what to potentiate of it. How do we want others to see us? Do we have an idea of how we would like others to remember us?

What is personal branding?

The essence of personal branding is about considering people as brands. Just like the brand of an enterprise, the seal of a person must be constructed and protected in function of maintaining certain distinction and achieving greater successes in your professional life.

“Personal branding is the management of your personal brand, acting and positioning yourself in a way that is easy for your public to understand who you are and what you’re offering. For that, you must know for what it is that you want to be remembered and work well on that image”.

Dimitri Vieira, digital marketing analyst of Rock Content.

It’s interesting to point out that this technique was identified thanks to the job searching. Experts assure that the term was first used in the American business literature in the past few years. In the basic references you might find “The Brand Called You” by Tom Peters, dated from 1997. 

Even though it became popular in the XXth century, since 1800 there are evidences that associate certain practices to personal branding, when many businesses used the name or surname of its owner(s).

Some advice about personal branding

If you want to develop a solid personal brand, you must take care of each aspect of who and how you show yourself in the virtual space. It’s on the Internet and social media where today the majority of these matches take place.

“If you’re going on a date, it’s most likely that your date has looked up your name in Google. And if you go to a job interview it would happen exactly the same.”

Tim Ferriss, american businessmas and podcaster

Being original, unique and different are some of the essential terms to define your personal brand. But, these are not the only elements. Now we would like to recommend some important steps in the way to finding and articulating your personal brand.

Tips to cultivate your personal Brand

1. Define your main goal. It is important find out the way you want people to see you or what your main value is.

2. Design your storytelling. Tell your story, but be aware not to come off as an arrogant from textbook or a phony modest person. 

3. Use social networks. When your goals and public are clear, then you can focus on the social media that you prefer. Specialists on the subject assure that the best way to go is to put all your efforts in working very well on one social media. Tying to be present in all of them isn’t actually the best idea .

FySelf and personal branding 

This place to work on your personal branding can be FySelf. In our platform, the social identity of the users will be more comprehensive and the individual reputation will grow while others validate the shared information.

Another detail that favors the development of personal branding on FySelf is that it will be a more versatile platform than the traditional social networks, regarding the management of social identity. Here a broad spectrum of data about the person will be reflected: from the medical records to the name of your pet.

A relevant element in this new social identity platform is the privacy of the data. In FySelf, the only public information will be the one that each user determines. That possibility means a great advantage for the management of the brand: no user will see their personal brand affected by things that they do not want to make public.

Do you think that your personal brand is important? Do you want to find the perfect place for all the data that identifies you on the Internet? Stay well aware, the perfect tool for it is about to arrive.


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Digital innovators who propose a new concept for the web. We believe that the digital world does not need more technological monarchs, but appropriate tools to find the truth.

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